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About Us

Thank you for your interest in South 40 Western Wear.

In business since 1993 in the West Bend, Wisconsin area.
We've been selling western hats, boots, clothing and accessories for over 20 years.

We have more items in our store than we have online.  If you are in the West Bend area, please stop in, we'll be glad to help you.

If you prefer to shop online, we take pride in shipping our product to our customers within 1 to 2 business days, in most cases by USPS Priority Mail.

We will continue to add extra boots and clothing, so come back regularly.

You can contact us by phone at (262) 334-2240 or 
e-mail at

We are located at: 
3487A Hwy D
WEST BEND, Wisconsin 53090
Just 1/2 Mile West Of The Hwy. 45 By-Pass, exit 73

Monday thru Friday - 10am to 6pm
Saturday - 10am to 4pm
Closed Sunday