About South 40 Western Wear
About Us
South 40 is family owned and has been proudly outfitting southeastern Wisconsin for over 33 years! We started with our love of line dancing and have since expanded our catalog for all occasions work, casual, and fun!
Whether you're getting ready for a concert, wedding, graduation, work, county & state fair, or just updating your wardrobe, we've got you covered!
We Carry:
- Boots (Casual, Riding, Dancing, etc.) and Moccasins
- Work Boots and Shoes
- Cowboy Hats and Ballcaps
- Jeans and Work Pants
- Shirts, Vests, Sportcoats, Hoodies
- Jackets, Outerwear Vests, Softshells
- Jewelry, Bolo Ties, Belts and Buckles
- Wallets, Purses, Perfume + Cologne
- .... and more!!